"Actually, We're Owned By Starbucks"
Baffled by the lack of foot traffic on the usually bustling Fourth Street in Berkeley I sought out a fourth street StoreManager for insight.
Me: (surveying well-known yet empty store): Where is everybody?
StoreManager: I don't know. I thought it was going to be a big day. But we didn't count on the rain.
Me: I was over in Emeryville earlier and it's packed. But those are, you know like the big chain stores.
SM: Really? Was it raining?
Me: No, not so much...mind if I get a picture of you?
SM (sheepishly): Yeah, well, you see you can't. Actually, we're owned by Starbucks.