Social Shopping to the Rescue
5:45a Still an hour before sunrise and fifteen minutes to go before the Green Hills Hecht's department store opens. Surprisingly, only a handful of shoppers are waiting. Due to the near freezing temperatures, all remain in their cars. But this crowd is different. The cars and SUVs in this lot are filled, primarily, with groups of women. Friends, sisters, mothers, daughters, aunts and grandmas. Maybe it's safer to attack Black Friday in groups? Maybe, it's social shopping to the rescue!